Hi, we’re Familiar.

We’ve partnered with artists, nonprofits, and creative businesses for more than a decade. We design and develop communication tools that matter  — they matter to us, to our clients and their audiences.

See our work get in touch

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Kunsthall Stavanger

Creating an identity and online presence for a Norwegian contemporary art institution

Interior of Gallery 4, featuring artwork by Marthe Elise Stramrud, 2013.

Art Matters

Refreshing an established granting organization with a rich history

Detail of Mended Spiderweb #19 (Laundry Line) by 2013 grantee Nina Katchadourian

Paula Hayes

A fluid web experience for an artist with 20 years of work to explore

Manhattan Forest, Planted 2009. Photo by Béatrice de Géa, courtesy of Paula Hayes.

About Us

Familiar was founded in 2012 by Ian Crowther, Carl Williamson and Keith Mancuso. The partners have backgrounds in activism, art, politics, publishing and the non-profit world.

Over the last few years we've expanded our team and capabilities. We work together to create interactive tools, visual systems and technological solutions for a wide range of clients.

We believe that our clients do great work. We know that well-constructed, simple tools improve the way our clients operate. The work we do makes our clients more expressive, more efficient, and more flexible.



  • Branding
  • Information Architecture
  • Salesforce Configuration
  • Social Media Integration
  • User Experience
  • User Interface
  • Web Application Development


  • Creative Direction
  • Logo & Identity Design
  • Style Guide Development
  • Print Collateral
  • Publication Design & Production
  • Annual Reports
  • Signage & Wayfinding
  • Posters


  • Front-End Development
  • Web Application Development
  • Content Management System Programming & Integration
  • E-commerce systems
  • Responsive & Mobile Site Design
  • Search Engine Optimization
  • User Accessibility
  • Systems Integration
Selected Client List
  • A Public Space
  • Abrams Books
  • Cory Arcangel
  • Art Matters Foundation
  • Cinereach
  • Creatures of Comfort
  • The Financial Clinic
  • Sam Green
  • Paula Hayes
  • Housing Works
  • Institute for New Economic Thinking
  • The Kitchen
  • Kunsthall Stavanger
  • Light Industry
  • Makerbot
  • Partnership for After School Education
  • PictureBox Inc.
  • Posse Foundation
  • Rhizome
  • Rizzoli
  • Ira Sachs
  • Salon 94
  • Slow and Steady Wins the Race
  • UrbanGlass
  • Urban Arts Partnership
  • Verso Books
  • Visual AIDS

The Team

Photography by Magic Jewelry

Ian Crowther

Partner, Designer

Ian has over 10 years of professional experience designing and developing for the web and print. He acted as Design Director for Housing Works before becoming Senior Designer for the New York State Senate. In 2011, he founded Familiar with Carl Williamson.

Keith Mancuso

Partner, Developer

After graduating from RIT with a degree in New Media, Keith spent 8 years working for Housing Works, culminating in his role as Director of Marketing and Technology. He has consulted various non-profits and small organizations on their online marketing and technology needs.

Carl Williamson

Partner, Designer

Carl has worked as a freelance designer in the NYC area for the past decade. His experience ranges from interactive and publication design and art direction for small publishers, artists and non-profits to branding, interactive and print design in ad agency settings.

Debra Ohayon


Our resident Canadian, Debra is a multi-disciplinary designer with a degree in graphic design from Parsons The New School for Design, and a background in architecture. She dabbles in 3D printing projects and front end development.

Jason Pearson

Junior Developer

Jason is a man of many passions including technology, marketing, and pizza. Originally from the Pacific Northwest, Jason moved to NYC in 2009 and has since held agency roles in digital strategy, product innovation, and web engineering. He’s particularly interested in how technology products can best play to their user's needs.

Cielo Lutino

Content Strategist

A former urban planner, Cielo has logged 10+ years in print and digital media as a writer, editor, and content strategist in such fields as digital marketing, documentary film, publishing, B2B, and education. Clients have included Bloomberg Businessweek, Ancestry.com, and NYU, among others.

Contact Us

We’d love to hear from you.

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